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Case Study - Professionals - Vetters for your experience

If you’re a professional with at least 2 years of experience, you can help job seekers land their dream careers, and get paid in the process! Conduct 30-minute interviews with job seekers to assess their skills. Every time one of your vetted job seekers gets hired, Vetify will pay you a lump sum from the hiring company’s sourcing fee. And in the meantime, Vetify helps you get paid for the experience you’ve gained, the knowledge you share, by providing mentorship, mock interviews, and resume reviews to job seekers.

Client
Professionals - Vetters
Year
Service
App development

Overview

Noticing incredibly high churn, the team at Phobia came to the conclusion that, instead of having a fundamentally flawed business idea, they needed to improve their onboarding process.

Previously users selected their phobias manually but this led to some users selecting things they weren’t actually afraid of to increase their matches.

To combat this, we developed a system that displays a slideshow of common phobias during onboarding. We then use malware to surreptitiously access their microphone and detect when they have audible reactions. We measure the pitch, volume and duration of their screams and feed that information to the matching algorithm.

The next phase is a VR version of the onboarding flow where users are subjected to a series of scenarios that will determine their fears. We are currently developing the first scenario, working title: “Jumping out of a plane full of spiders”.

What we did

  • Android
  • iOS
  • Malware
  • VR

The team at Studio went above and beyond with our onboarding, even finding a way to access the user’s microphone without triggering one of those annoying permission dialogs.

Jenny Wilson
CPO of Phobia
Churn rate
20%
Uninstalls
5x
App store rating
2.3
Pending lawsuits
8

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